carol ritter

by Carol Ritter

Researchers at Yale, using chocolate as their study material, recently concluded that chocolate tastes better when two or more people are eating it together. When the study’s participants – surely an easy position to fill – tasted chocolate together they judged it as tasting better than when they ate it alone. This even held true if the study participants didn’t speak to each other at all. As the study’s authors summarize: “Sharing an experience with another person, even without communicating, amplifies one’s own experience.”

Taking up this better together principle can help you build a better customer experience and a stronger brand. Whatever your service or product; it likely improves the “taste” if experienced by two or more customers together.

The “better together” principle seems to be a good secret weapon for small business. Think about it:

Three reasons to join Team Chocolate

  1. If you are marketing to two customers instead of one you have already doubled your word-of-mouth epidemic and your referral potential.
  1. Better than marketing to two people, why not an entire family? Expand your brand based on the Hershey model. Hershey took a delicious snack food and leveraged it into an experience for families at Hershey Park, Hershey Hotel, Hershey Arena and more.
  1. All businesses desire to turn a profit. All businesses want to be successful, providing group opportunities as a customer experience is something worth trying and, for sure, undeniably profitable.

You may have your goals set for 2016, however you should review them every quarter to see where you stand. If you need a new idea or you want to take a new direction, correct your course and consider the chocolate principle.

Carol S. Ritter, past President of the National Speakers Association in Philadelphia, is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million-dollar marketing and building organizational alliances throughout the country. FMI on Carol’s creative leadership with bulletproof ideas for recruiting more members, more money and better leaders:, 610-442-4545,, “Like” Carol on facebook at Caroltalks and CarolCoaches.


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