I have written about the worst customer service in the world, but it’s time to move on to the best customer service in the world.
I have gathered ideas from local businesses to share with you to make your consumer’s experience the best it can be. Feel free to use them in your business.
Take care of the kids…
Tastings – if you own a chocolate or cheese shop, make something small to taste for all children who come in with their parents.
Fast Service – when someone comes into your restaurant with small children – give them something small to eat right away – maybe a thinly sliced apple with a piece of cheese and cracker or pretzel.
Entertainment – if you own a car dealership – have something for the kids to do while mom and dad are looking at the car – coloring, puzzles, games or better yet, an iPad with age appropriate games.
Take care of the adults…
Tastings – if your customer is unsure about ordering something on the menu, if possible, offer a taste. They’ll remember that gesture and you may have a new sale.
Fast Service – In this fast-paced, overcommitted world, time is important to consumers. Unexplained delays, obvious lack of interest in you by employees and just plain poor service can drive folks out the door, never to return.
Entertainment – If you have a restaurant and have ‘background’ music, make sure it’s appropriate for your customer base. In general business, if it is necessary for a bit of a wait time (car service, doctor/dentist, hair salon/barber shop), try to have things to distract your customer to make the wait more palatable. Updated reading materials, a television set to an appropriate station (no politics) or informational brochures can show your customers that you value their business and their time.
It’s the little things customers remember, it’s the little things that make you unique, and it’s the little things that take you one step ahead of the competition.
Carol serves as a featured writer for The Home News. Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country. Carol’s creative leadership provides bulletproof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS to your team. www.caroltalks.com 610-442-4545 tellkids@aol.com Like Carol on Caroltalks and CarolCoaches! Carol S. Ritter, Past President, National Speakers Association Philadelphia and St. Luke’s University Hospital Visiting Nurses Association & Hospice.
